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The Resource Act like it's your business : branding and marketing strategies for actors, Jonathan Flom

Act like it's your business : branding and marketing strategies for actors, Jonathan Flom

Label
Act like it's your business : branding and marketing strategies for actors
Title
Act like it's your business
Title remainder
branding and marketing strategies for actors
Statement of responsibility
Jonathan Flom
Creator
Subject
Language
eng
Summary
"Many actors treat their profession as a purely artistic endeavor, rarely conceding that there is more to making a living than simply showing up on stage or in front of a camera. By refusing to seriously acknowledge that self-promotion is vital to their livelihoods, many performers can get quickly discouraged by the vicious circle of audition and rejection. However, with a little foresight and planning, actors can learn how to become their own best advocates for a career in the business of show. In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for a small business and then marketing that brand and broadcasting it through every step of the process--from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. Flom also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs and provides insight and guidance on how to approach agents, auditions, and casting directors. A book of empowerment meant to shift the balance of control to actors themselves, Act Like It's Your Business is aimed at professional performers as well as students who are getting ready to transition from college to career. Structured logically and step by step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts." -- Publisher's description
Cataloging source
DLC
Government publication
publication of autonomous or semi autonomous component of government
Illustrations
phonodisk
Index
index present
LC call number
PN2055
LC item number
.F58 2013
Literary form
non fiction
Nature of contents
bibliography
Label
Act like it's your business : branding and marketing strategies for actors, Jonathan Flom
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Act I: Preparing for your career: What is in your control? Scene 1: Begin with goals -- Scene 2: What is branding? -- Scene 3: How does an actor begin to craft a brand? -- Scene 4: You have a brand; now what do you do with it? -- Scene 5: The six 'be's" -- Entr'acte. Act II: Putting it into practice. Scene 1: General audition technique -- Scene 2: Agents and casting directors -- Scene 3: Equity versus non-equity -- Scene 4: Contracts and taking/ turning down work -- Scene 5: Networking -- Scene 6: The cities project -- Bows
Control code
830813656
Dimensions
24 cm
Extent
xv, 247 pages
Isbn
9780810891593
Isbn Type
(pbk. : alk. paper)
Lccn
2013009275
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
(OCoLC)830813656
Label
Act like it's your business : branding and marketing strategies for actors, Jonathan Flom
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Act I: Preparing for your career: What is in your control? Scene 1: Begin with goals -- Scene 2: What is branding? -- Scene 3: How does an actor begin to craft a brand? -- Scene 4: You have a brand; now what do you do with it? -- Scene 5: The six 'be's" -- Entr'acte. Act II: Putting it into practice. Scene 1: General audition technique -- Scene 2: Agents and casting directors -- Scene 3: Equity versus non-equity -- Scene 4: Contracts and taking/ turning down work -- Scene 5: Networking -- Scene 6: The cities project -- Bows
Control code
830813656
Dimensions
24 cm
Extent
xv, 247 pages
Isbn
9780810891593
Isbn Type
(pbk. : alk. paper)
Lccn
2013009275
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
(OCoLC)830813656

Library Locations

  • Bryant Branch LibraryBorrow it
    22100 Michigan Ave., Dearborn, MI, 48127, US
    42.305961 -83.246662
  • Esper Branch LibraryBorrow it
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    42.343945 -83.170238
  • Henry Ford Centennial LibraryBorrow it
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